FTP / S3 Import Templates

Overview

Engage+ offers several different ways to bring data into the platform and load it into your marketing database. Data can be imported in a manual process through a file import (see Imports for more details), or by way of an FTP or Amazon S3 automated process. You can manually edit or enter records one at a time using the Record Lookup screen. Data can also be submitted to the platform through an API Post, or through Web Forms and Web Events. The best import method should be indicated by your business requirements and marketing strategy. If you have any questions about which import method best meets your needs, please speak with your Client Services Representative.

As with Export Templates, an Import process can be defined through the use of a repeatable template. An Import Template controls the schedule of when to run the import, as well as details about the file handling settings.

Prerequisites

Before proceeding to import data into the platform, the following required assets need to be created within Messaging:

Data File Formats

Engage+ accepts database imports as Microsoft Excel files or as text files, with the data fields being delimited using any of the following characters: tab, comma (,), semicolon (;), pipe (|), or caret (^). The platform also supports the use of fixed-width import files.

Before importing data into the platform, make certain the data is clean and formatted properly. The following tips can be useful when creating text files from Microsoft Excel:

Data Parsing

The platform parses the import data to ensure that the values are clean, valid, and usable. Depending on the Data Type for a field, various methods of parsing and cleansing are utilized. The platform may adjust the import value for a field according to rules set for that type of field. For example, if a numeric value is being imported into a field identified as a "Phone Number," the platform will verify that this value is the correct length, and will remove any unnecessary and invalid characters. For more details on the Data Parsing rules utilized by Messaging, please see the Data Parsing Help topic.

Load and Send

The FTP / S3 Import Templates screen is also used to manage Import Templates used for the platform's Load and Send feature. Load and Send allows you to import "campaign-ready" files containing all the information needed to build and deploy the Campaign (such as personalization fields, and contact information like Email Address). This data is loaded into a special table dedicated specifically to the Load and Send feature, rather than into the regular relational database tables. Import Templates that are intended for use in Load and Send Campaigns differ slightly from regular Import Templates, as follows:

Access

The FTP / S3 Import Templates screen is accessible by the following method:

Features

 Create a New FTP / S3 Import Template

Click here

 

 Copy an FTP / S3 Import Template

Click here

 

 View or Edit an FTP / S3 Import Template

Click here

 

 Review and Approve an Import

Click here

 

 Delete an FTP / S3 Import Template

Click here