Tables

Overview

The primary purpose of your Engage+ database is to store all of the data that you need to effectively plan and execute your marketing campaign strategy. Your database is composed of one or more tables, each of which is arranged into rows (i.e., "records") and columns (i.e., "fields"), similar to a spreadsheet. However, unlike a spreadsheet, the platform's tables are highly optimized for writing and reading large amounts of data.

Every Engage+ client database starts with a "Recipient" table that contains contact information about your customers. That table consists of more than thirty commonly-used fields such as "Email Address," First Name," "Last Name," "Home Address," Business Address," and so forth. The Recipient table (like all tables in Engage+) is completely customizable -- fields can be added as needed to support your marketing needs. Depending on the complexity of your data, your system may require additional tables other than the default Recipient table; creating additional tables can make managing the platform easier.

The Tables screen is used to manage the tables that make up your marketing database. This screen allows you create new tables and fields, and to manage your existing tables.

Note: If you need to build a table to support custom responses, please see the Custom Responses topic.

Access

The Tables screen is accessible by the following method:

Additional Topics

For more information on Tables, please see:

 Load and Send Tables

 Working with Fields

 Working with Joins

Features

 Create a New Table

Click here

 

 View or Edit a Table

Click here

 

 Set Record Lookup Fields

Click here

 

 Grant Access to Child Systems

Click here

 

 View or Edit Access to Child Systems

Click here

 

 Enable / Disable Sending Event Data to EDP

Click here