Print Campaigns are an important component in many clients' cross-channel marketing strategies. Print can be a particularly effective means of reaching a consumer when your contact information in other channels fails, such as a bounced email address, for example.
Unlike other channels such as Email or SMS Text, you don't build a Print Campaign's creative content within Messaging. Instead, this content must be developed using some other publishing software (Messaging integrates closely with the Pageflex Studio publishing tool). Messaging provides features for targeting and audience selection, as well as file transfer capabilities to the external print shop vendor who will print your marketing materials.
For more information on the Print features available through the Messaging platform, please see the document Engage+ -- Digital Print Capabilities.
Print Campaigns offer two output options:
A "print-ready" output file called a Variable Digital Print file, that can be sent to a print vendor.
A data file that uses either a custom one-off file layout, or a pre-defined file layout.
The Campaign screen for a Print Campaign is organized into the following areas:
Triggers |
Audience |
Message |
Sending |
Responses |
Proofing |
Auditing |
Launching |
The Tool Ribbon at the top of the screen provides access to the following general Campaign settings.
Configure Campaign Metadata Engage+ offers the ability to tag Campaigns with custom Metadata fields and values. These Metadata fields allow you to create Filters that look for specific Metadata tags in them, or for use in reports, future Campaigns, or other tasks. You can also add Metadata fields to the Campaign content for personalization. To assign Metadata values to a Campaign
Note: Metadata tagging is not available for every channel. For more information on setting up Metadata fields, see Metadata Settings.
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Assign Campaign Tags Optionally, you can assign one or more Tags to your Campaign. These Tags serve as an organization tool that allow you to group together items for reports and Filters. To assign a Tag to the Campaign:
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Configure Report Settings Messaging tracks and reports various system events, such as user clicks, opens, delivery, and more. The platform allows you to configure various report options at a Campaign level. To set the Campaign's report options:
Note: Please speak with your Customer Service Representative for more information on enabling the Delivery Audit feature.
Note: Please speak with your Customer Service Representative for more information on enabling the Google Analytics feature.
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The Campaign screen provides the following Campaign management features:
Copy a Campaign To copy an existing Campaign:
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Delete a Campaign When you delete a Campaign, the system moves it from its current folder location into the Recycling Bin, where it can optionally be restored if needed. If the selected Campaign is stored in a folder to which you don't have the proper access privileges, you won't be able to delete that Campaign.
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Rename a Campaign To rename a Campaign:
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View Campaign Details To view detailed information about the Campaign:
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Change Campaign Type From within the Campaign screen, you can switch the Campaign type between a Regular One-off Campaign and either form of triggered Campaign (Date-triggered or Event-triggered). To change the Campaign type:
Note: Depending on the Campaign channel, some of the above Campaign Types may not be available. |
Marketers often need to divide their Campaign Audience into smaller segments, or cells. You might need to do this in order to test the effectiveness of a particular marketing message, or because you need to use a different sending method, or schedule, for the different cells.
Messaging provides you with the ability to create complex, sophisticated ways of segmenting your Audience. The platform supports two different segmentation methods: "A / B Testing" and "Split Cells" (A / B Testing is available only for email Campaigns).
Split Cells allow you to divide your Campaign Audience into different receiving groups, with or without the use of a "remainder" Audience. With Split Cells, you can create a complex hierarchy of nested cells, each of which is designated with a unique code that can be used elsewhere in the platform, such as reports, exports, and Filters. You can enter these cells directly into the user interface, or import them from a spreadsheet. This segmentation method can be used for testing purposes, although that's not really its primary intent, as this method won't calculate a "winner" like A / B Testing does.
Note: Split Cells are available in all Channels, and for all Campaign types.
For more information on configuring Split Cells within your Data File Campaign, please see Split Cells.
Topic updated: April 2021