Unlike most other channels in Messaging, the Message sub-section is not used to define the creative content of your marketing message. Your print piece must be created in some other software tool, such as Pageflex Studio. Instead, this sub-section is used to define the Campaign's output that will get sent to the print shop vendor.
The features and options available from the Message sub-section are described below.
Define FTP Destination The Message section allows you to define where the Campaign output file (or files) should be transferred. You can optionally define multiple destinations; for example, you might need to send one copy of the file to the print shop, and one to your internal auditing department. Note: An FTP Destination consists of an FTP Profile along with a few additional parameters. FTP Profiles are reusable assets that are defined on the FTP Profiles screen. The FTP Destination, however, is not a reusable asset, and must be defined within each Campaign. To define an FTP Destination:
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Define the Output File The Message section allows you to define the Print Campaign's output file that gets sent to the print shop vendor. The platform provides several different options for defining this output file. You can create a custom layout right from within the Campaign screen, or you can assign an existing layout in the form of a Data File Template or a Dynamic Data File Template. If you're using Pageflex Studio to build your print piece, you can output a PDF file (or other format) that contains the Pageflex document. To use the Pageflex integration feature, you must define the Pageflex document within Messaging as a Print Template. To define a custom layout:
To add one column at a time:
To add multiple columns:
Data File TemplateData File Template To select a Data File Template:
Note: Data File Templates have to be created using the same source table as the Campaign in order for them to be available as a selection. See Data File Templates for more details.
Dynamic Data File TemplateDynamic Data File Template To select a Dynamic Data File Template:
Note: Dynamic Data Files have to be created using the same source table as the Campaign in order for them to be available as a selection. See Dynamic Data Files for more details.
To select a Print Template:
Note: Print Templates have to be created using the same source table as the Campaign in order for them to be available as a selection. See Print Templates for more details.
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Configure PURL Options A Personalized URL (or "PURL") is a website address that contains one or more personalized elements, such as the consumer's first name and last name, for example. Before you can use a PURL in your Campaign, you must complete the following setup steps:
After you've completed all those steps, you can bind the Web Form to your Campaign. When you bind the Web Form to the Campaign, the platform will automatically generate the values for the PURL Field. To bind the Web Form to your Campaign:
For more information on setting up Personalized URLs, see the PURL Domains topic. |
Configure Postal Processing Options Cheetah Messaging allows you to assign various assets to Print and Data File Extract Campaigns that control postal processing options. These assets include a Postal Pre-Sort and a Print Piece. Postal Pre-SortA Postal Pre-Sort process is designed to sort the mail pieces into "delivery sequence order" prior to sending them to the postal processing facility. When you pre-sort your mailing, you're arranging the mail pieces into the order that the mail carrier will use when he or she actually delivers the mail. The U.S. Post Office offers significant postage discounts to mailers who pre-sort their mailings, because the process results in less work for them. To add a Postal Pre-Sort process to a Campaign:
For more information on setting up Postal Pre-Sorts, see the Postal Pre-Sorts topic. Print PieceIf your print shop vendor requires specific criteria about the piece that is being printed (such as its size and weight dimensions, delivery schemas, etc.), you can define that information within a Print Piece. The system will sent a file containing the Print Piece parameters, along with the Campaign output file, to the print shop vendor. To add a Print Piece to a Campaign:
For more information on setting up Print Pieces, see the Print Pieces topic. Other ParametersThe "Postal Processing" section allows you to define additional parameters about your Print Campaign.
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The Preview window allows you to verify the contents of the output file.
Preview Output File Data File OutputIf the Content Source for your Campaign is a data file, then the Preview feature will show you a spreadsheet-style view of the fields in your file. To preview the layout of your Campaign output file:
Variable Digital PrintIf the Content Source for your Campaign is a Variable Digital Print file, then the Preview feature will show a mockup of your print content, along with any personalization fields. To preview the content of your Campaign output file:
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Back to Configure a Print Campaign