Getting Started with Engage+

Overview

The purpose of the "Getting Started" section of the Engage+ Online Help is to guide new clients through the onboarding and set-up phase. This section explains important concepts and terminology related to the platform. Knowledge of these concepts is critical to ensuring that your account is configured correctly, to best meet your business needs.

Additional information on many of the Engage+ features and capabilities can be found in the Documentation Library.

Table of Contents

Email 101

 

Onboarding

 

Campaigns

 

Data

How Email Works

 

Phased Onboarding Execution

 

Campaign Types

 

Email Validation and Cleansing Options

Email Launch Steps

 

Multi-division Client Accounts

 

Permission Management

 

Email Ban Lists

Sender Reputation

 

Sample Data vs. Real Data

 

Sender Profiles

 

Standard Activity Exports

Recipient Activity -- Opens

 

Solicitation and Activity History

 

Preferences

 

 

 

Recipient Activity -- Clicks

 

 

 

 

Deployment Granularity

 

 

 

Recipient Activity -- Opt-Outs

 

 

 

 

Campaign ID

 

 

 

Recipient Activity -- Form Submissions

 

 

 

 

 

 

 

 

 

Recipient Activity -- Web Events

 

 

 

 

 

 

 

 

 

Email Bounce Handling

 

 

 

 

 

 

 

 

 

Opens vs. Reads

 

 

 

 

 

 

 

 

 

Anti-phishing Features