Augmented Reality

Use image recognition to deliver immersive mobile experiences such as Image and Video overlays, App Navigations, and Selfie Challenges.

• Navigation. Upon image recognition, navigate to another screen, such as an Offer, Challenge, or Reward..
• Overlay. Upon image recognize, render an overlay on top of the target image. The overlay can be another iamge or a video.
• Selfie. Upon image recognition, use the mobile phone’s front camera and overlay an image with the photo.

Augmented Reality Overlay

The Augmented Reality Overlay Challenge prompts Members to point their mobile device camera at a predetermined image which triggers an overlay response, either in the form of an image or a video. Use the Challenge | Definition screen to upload the WTC file obtained from Wikitude. Specify additional details such as the tracker name and the Image or Video to overlay on the predetermined image.

Augmented Reality Navigation

The Augmented Reality Navigation Challenge prompts Members to point their mobile device camera at a predetermined image which triggers a navigation response, such as an Offer, Challenge, or Reward. Use the Challenge | Definition screen to upload the WTC file obtained from Wikitude. Specify additional details such as the tracker name and Targetable Type for the navigation.

Augmented Reality Selfie

The Augmented Reality Selfie Challenge prompts Members to point their mobile device camera at a predetermined image which triggers a selfie response, creating an image overlay for the Member to snap a selfie. Use the Challenge | Definition screen to upload the WTC file obtained from Wikitude. Specify additional details such as the tracker name and the Image file to to use as the selfie overlay.

Creating Tracking Files in Wikitude Studio

To use Cheetah Digital Loyalty Augment Reality, you must have access to Wikitude™ Studio to create WTC (Wikitude Target Collection) files. Each WTC file can contain up to 1,000 target images to recognize in your mobile and web applications. When creating target images in Wikitude Studio, try to use images that have a high suitability for image tracking:

• 0 stars. Not suitable for tracking. This target image cannot be tracked because it lacks textured features with high local contrast. Please consider choosing another target image.
• 1 star: Limited tracking ability. This target image provides basic tracking performance in good lightning conditions. Please consider improving the image
• 2 stars: Good tracking ability. This target image will track well in most conditions.
• 3 stars: Very good tracking ability. This target image will track very well in most conditions.

Good target image characteristics include diversely textured images with high local contrast. Bad target image characterstiics include large areas with solid color or smooth color transitions, repetitive patterns, logos and signs especially those symmetric patterns.

After creating a target image, save the unique image identifier as you need to enter that value in the Cheetah Digital Loyalty Augmented Reality Challenge.