Cheetah Digital Loyalty tracks user interaction under ‘Activity Types’ and are based on a list of attributes describing these interactions.
Each activity type has a list of header and/or line attributes that specify the contents of an activity. Client applications, such as point-of-sale, must submit matching JSON to the Cheetah Digital Loyalty API server. There are two types of activity types — system and customized. The system activity types refer to the activity types that have already been pre-configured on the system as default.
The system activity types on the Cheetah Digital Loyalty Console are listed below.
System activity type for Augmented Reality-related content objects.
Marketers can utilize this activity type to configure an Augmented Reality challenge by specifying the trigger image and recording the status at which a user is at in order to know when to give the desired output.
The system header attributes for this activity type include:
System activity type for beacon location tracking.
This activity type is used for location-based marketing that allows brands to push out targeted and personalized content to members in real-time.
The system header attributes for this activity type include:
System activity type for cancelling a past earn activity.
This activity type is especially useful for offers that have a tight time frame as it acts as a security blanket for marketers to cancel any activities after the expired time if necessary.
The system header attributes for this activity type include:
System activity type for cancelling a past redeem activity.
This activity type is especially useful for rewards that have a tight time frame as it acts as a security blanket for marketers to cancel any activities after the expired time if necessary.
The system header attributes for this activity type include:
System activity type for challenge response.
Marketers use this activity type to configure a challenge object, in terms of the type of challenge and the action to provide to members when they completed the challenge.
The system header attributes for this activity type include:
System activity type for successfully entering a code.
Marketers use this activity type to configure a challenge object, in terms of the type of challenge and the action to provide to members when they completed the challenge.
The system header attributes for this activity type include:
System activity type for successfully entering a contest.
Marketers use this activity type to configure a reward object, in the form of a sweepstake, in terms of the rewards itself and the action to provide to members when they redeemed the reward if the contest is won.
The system header attributes for this activity type include:
System custom activity type.
This activity type is used to define activities other than the pre-configured ones in the system such as Challenges, Offers, and Rewards.
The system header attributes for this activity type include:
System activity type to manually adjust earn metric value.
This activity type is especially useful for offers and rewards that are dynamic.
System activity type for emails.
Marketers use this activity type to configure email messaging to their members, in terms of content and call-to-action.
The system header attributes for this activity type include:
System activity type for events activity.
This activity type is used to denote the timeline of an activity that members do within the system.
The system header attributes for this activity type include:
System activity for receiving friend requests to other members in the system.
This could be used in the form of a mobile application that allows members to create a community by connecting to each other on that platform.
The system header attributes for this activity type include:
System activity for sending friend requests to other members in the system.
This could be used in the form of a mobile application that allows members to create a community by connecting to each other on that platform.
The system header attributes for this activity type include:
System game activity type.
Marketers use this activity type to configure games in the form of challenges, in terms of what type and when to give out the action to members when they participated in the game.
The system header attributes for this activity type include:
Initial load activity type to set metrics value.
The system header attributes for this activity type include:
System activity type to join member group.
Marketers use this activity type to configure the action to be completed when a member chooses to join a member group.
The system header attributes for this activity type include:
System activity type to grant a member badge.
This activity type is used to configure the granting of badges to members, in terms of the metrics required to be awarded the badge, validity period, and details of the badge..
The system header attributes for this activity type include:
System member profile activity type.
This activity type is used to track the activities completed with regards to the profile, which helps to grant members points when they have updated their profile information, for instance.
The system header attributes for this activity type include:
System activity type for metric expiration.
Marketers use this activity type to track and record any metrics that have expired.
System activity type for offer response.
Marketers use this activity type to configure an offer object, in terms of the type of offer and the action to provide to members when they take up the offer.
The system header attributes for this activity type include:
System activity type for awarding prize.
This activity type is used to act as incentives for members to submit challenge responses as well as returns on reward types.
System activity type for Point of Sale (PoS) transactions.
Marketers use this activity type for the tracking of purchases made to grant points, rewards or offers, among others, based on the number or amount of purchase.
The system header attributes for this activity type include:
System activity type for push notification.
This activity type is used to configure the rolling out of push notifications to members who are on the system, which includes when and what would trigger the notification.
The system header attributes for this activity type include:
System activity type for submitted receipt.
Marketers use this activity type to track the purchases made but in terms of the submission of receipt on the system.
The system header attributes for this activity type include:
System activity type to manually adjust metric value for redemption.
This activity type is used to add or subtract from the pre-determined redemption metric values in the event of special cases such as one-off offers, birthdays, among others.
System activity type for successful referral.
This activity type is used to track referral activity within the system,
The system header attributes for this activity type include:
System activity type for reward response, which is the result of redeeming a reward.
Marketers use this activity type to know when to send out the rewards to members who have redeemed them.
The system header attributes for this activity type include:
System activity type for sign-up activity.
This activity type is used for tracking the rate at which members sign up to join the loyalty program, which could be done either on web or mobile. Tracking allows marketers to follow up immediately after sign-up by rolling out promotional activities in order to increase retention rate.
The system header attributes for this activity type include:
System activity type to track members who connected their social media accounts to the loyalty program.
Marketers use this activity type to allow members to connect their social media accounts to the loyalty program, which in turn provides a gateway for them to participate in social media challenges and earn points in return.
The system header attributes for this activity type include:
System activity type to track the “follow” activities on social media.
Marketers use this activity type to allow members to follow the brand’s social media account(s) in order to get updates.
The system header attributes for this activity type include:
System activity type to track the “like activities on social media.
Marketers use this activity type to allow members to like any of the posts that the brand rolls out on social media for points in return.
The system header attributes for this activity type include:
System activity type to track the “post” activities on social media.
Marketers use this activity type to allow members to like post content on their own social media accounts related to the brand.
The system header attributes for this activity type include:
System activity type to track the “share” activities on social media.
Marketers use this activity type to allow members to share content posted by the brand to their own social media feeds.
The system header attributes for this activity type include:
System activity type for the Submit Content challenge.
Marketers use this activity type to allow members to submit content to the brand for points in return.
The system header attributes for this activity type include:
System activity type for the Survey challenge..
Marketers use this activity type to allow members to participate in surveys for the purpose of collecting feedback and providing points or rewards in return.
The system header attributes for this activity type include:
System activity type for updating of member attributes in the system.
This activity type is used to grant points and rewards to members who update their demographic profile information such as age, gender, education, income, etc.
System activity type for updating of member preferences in the system.
This activity type is used to grant points and rewards to members who update their preferences such as hobbies, favorite thing to purchase at the store, etc. in order to provide better targeting.
System activity type for the View Content challenge..
Marketers use this activity type to allow members to view content posted by the brand for points and rewards in return.
The system header attributes for this activity type include: