Standard EDP Journeys
Overviews
Journey Designer supports a suite of standard journeys designed to address the typical needs of many marketers. These journeys have been carefully selected to facilitate repeatable best practices. You can also utilize a standard journey as a "template" that you further customize by adding or removing steps.
The standard journeys are as follows:
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The goal of the Abandoned Cart journey is to entice a consumer to complete their purchase by sending them a friendly reminder that they have items in their shopping cart. The journey allows you to incentivize them with special offers if they continue to hold out. |
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A more sophisticated version of the standard Onboarding journey, the Advanced Welcome journey guides the consumer through a double opt-in process, then presents them with a series of Campaigns designed to encourage a purchase. |
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The goal of the Anniversary journey is to reward loyal consumers for an anniversary, birthday, or some other special event. If the consumer is eligible for an anniversary offer, the journey will contact them about it; otherwise, it will simply congratulate them on reaching the anniversary. |
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The goal of the Onboarding journey is to welcome new consumers or members to your brand, and to drive a purchase. |
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The Post Purchase journey begins after the consumer makes a purchase, and will notify them about their order status (placement, shipping, and delivery). After delivery, it will send a rating and review survey, which will result in either a "Thank you" email or a call to find out what went wrong. |
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A more sophisticated version of the standard Winback journey, the Predictive Winback journey uses a "Propensity to Unengage" Machine Learning model to identify consumers who have a high likelihood of unengaging with your product or brand. |
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The goal of the Progressive Profiling journey is to enrich a consumer's profile over time by using a series of Experiences, such as surveys. |
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The goal of the Winback journey is to entice a lapsed consumer or member to resume their relationship with your product or brand. It contacts the consumer and then follows up with them to see if they want to remain connected with you. The journey will mark consumers as “lapsed” if they do not respond, or if they do not confirm their intention to stay connected. |
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The above standard journeys are all available "out of the box." These journeys can also be thought of as templates to create your own customized journey to meet your specific marketing strategy. You can add or remove steps in a standard journey flow, add decision steps, or even define your own start and end points.