Abandoned Cart (EDP)
Overview
The goal of the Abandoned Cart journey is to entice a consumer to complete their purchase on your website by sending them a series of reminders that they have items in their shopping cart.
The following diagram depicts the basic flow for the standard Abandoned Cart journey.
The Abandoned Cart journey begins when the platform recognizes that a consumer has added one or more items to their shopping cart on your website, but then never completed the purchase. The consumer is added to the journey.
The journey separates consumers into two tracks based on their channel preference. If the consumer has installed your branded app on their mobile device, the consumer will progress down the Push Notification track. If not, the consumer will progress down the Email track. The platform then sends a reminder message to the consumer in their preferred channel.
The journey will then wait to see if a purchase occurs, and if not, it grants the consumer a special promotion to incentivize the purchase. For example, you could offer a discount on the purchase, or free shipping, or double loyalty points. This promotion is presented to the consumer by means of an email message.
The journey again waits to see if a purchase occurs. If not, the platform will remind the consumer one final time via another email message.
After all of the messages and wait times have completed, and the consumer still hasn't made a purchase, the platform removes them from the journey, and records that no purchase was made. Likewise, if at any point during the journey, the consumer empties their cart, the platform will wait to see if the consumer refills their cart and makes a purchase, before removing them from the journey, and recording that no purchase was made.
If at any point during the journey, the consumer makes a purchase, the platform will record that the goal was achieved, and then remove the consumer from the journey.
For additional details on this standard journey, please see: