Campaign Report Description
The Campaign Report is intended to provide a high-level summary of a Campaign (or multiple Campaigns), and to provide insights into how your recipients reacted to the Campaign.
The Campaign Report is divided into multiple report sections (described below), which are available from a menu along the left-hand side of the main report screen. Please note that based on the selected reporting parameters, and the type of Campaign, the options available from within this menu will vary.
Note: Many of the Campaign Reports include graphical charts. An internet connection is required to view these charts.
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Description |
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For Campaign Reports that have multiple Campaigns, this report provides a side-by-side comparison of the included Campaigns. |
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This report provides a high-level summary of the results of the Campaign (or Campaigns) |
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This report measures the impact of social networks on Campaigns. The report displays the number of original recipients, and adds the number of friends, and friends of friends, that may also read the message via social networks. This number is only significant when using Campaigns in conjunction with social networks. |
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This report provides the marketer with simple statistics on both clicks and opens for links in the body of the message and a timeline of activity for both. A marketer can use this report to better understand when customers begin to show interest in the Campaign and by what volume. |
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This report provides additional detail on the quantity and timing of Web Form and Personalized URL (PURL) views and submissions that occurred as a result of the Campaign. |
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This report provides details on mobile Keyword responses recorded by the platform. |
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This report captures activities collected via the Messaging JavaScript API on external sites, such as sign-ups, site log ins, and other transactions. |
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This report displays statistics on the volume of messages that have bounced. These counts are broken down by “hard” and “soft” bounce metrics and further by the timing and category of the bounce. A marketer can learn of the strength of the list used in the Campaign and gain insight into how to address the list quality for future sends. |
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This report provides additional detail on the quantity, timing, and type of unsubscribe requests that occurred as a result of the Campaign. |
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In this report, the marketer is shown the breakdown of delivery and non-delivery for the selected domain ISPs sent to over the Campaign. This report can be further segmented by sends, bounces, reads, clicks, form subscribes, and opt-outs for each domain ISP. |
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This report provides the marketer with a powerful view into the number of messages delivered, and at what point post-delivery customers took action on that message. Over a period of linear dates, the marketer can view statistics on delivered sum, open sum, bounced, click sum, shared sum, Facebook like total, form subscribe sum, unsubscribe sum, and web event sum. |
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This report is designed to display the unique click distribution over the HTML content from an email Campaign. The colors range from cool to hot, indicating which sections of the email content are drawing the most attention from the recipients. |
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In this report, a marketer can determine the number of opens or clicks by such variables as device, platform, browser, and browser version. This report informs the marketer as to how and where the Campaign is received by customers, and may inform how best to construct future messages by the type of device or platform used. |
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This report provides a powerful view into the geographic distribution of the Campaign based on where the customer opens and clicks through a message. |
