Opt-Out Message

Overview

An Opt-Out Message is a clickable link or some other instruction that allows the recipient of an email Campaign to opt-out of receiving future email communications. An Opt-Out Message is required for all email Campaigns deployed through Marigold Engage+ in order to maintain compliance with the CAN-SPAM Act of 2003. This act from the United States government requires that certain types of email communications contain an electronic means and a physical mailing address for recipients to request removal from email communications.

Note: If you are unsure how the CAN-SPAM Act of 2003 applies to your company/communications, we recommend that you speak with legal counsel prior to utilizing email as a communication stream.

The platform supports two different data sources for building Opt-Out Messages -- the Engage+ database, and the Engagement Data Platform (EDP). The Engagement Data Platform is the data layer that powers and unifies the applications within Cheetah Digital's Customer Engagement Suite.

Access

The Opt-Out Message screen is accessible by the following method:

Features

 Create a New Opt-Out Message

Click here

 

 Copy an Opt-Out Message

Click here

 

 View or Edit an Opt-Out Message

Click here

 

 Delete an Opt-Out Message

Click here

 

 Assign an Opt-Out Message to a Campaign

Click here