An Opt-Out Message is a clickable link or some other instruction that allows the recipient of an email Campaign to opt-out of receiving future email communications. An Opt-Out Message is required for all email Campaigns deployed through Marigold Engage+ in order to maintain compliance with the CAN-SPAM Act of 2003. This act from the United States government requires that certain types of email communications contain an electronic means and a physical mailing address for recipients to request removal from email communications.
Note: If you are unsure how the CAN-SPAM Act of 2003 applies to your company/communications, we recommend that you speak with legal counsel prior to utilizing email as a communication stream.
The platform supports two different data sources for building Opt-Out Messages -- the Engage+ database, and the Engagement Data Platform (EDP). The Engagement Data Platform is the data layer that powers and unifies the applications within Cheetah Digital's Customer Engagement Suite.
The Opt-Out Message screen is accessible by the following method:
From the Main menu, select Assets > Blocks > Opt-Out Messages
Create a New Opt-Out Message To create a new Opt-Out Message:
Note: You can never modify this source table after the Opt-Out Message is created.
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Copy an Opt-Out Message To copy an existing item to use as the basis for a new item:
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View or Edit an Opt-Out Message To view or edit an existing Opt-Out Message:
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Delete an Opt-Out Message To delete an item:
Foldered items are moved to the Recycle Bin. Non-foldered items are permanently deleted.
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Assign an Opt-Out Message to a Campaign Once you've created your Opt-Out Message, you can use it within one or more Campaigns. To insert an Opt-Out Message into the Campaign message:
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