A Push Notification is a short message (maximum of 2000 characters) that's viewable within an associated application on a customer's mobile device, such as a smartphone or tablet. Push Notifications are enabled when a customer installs your app on his or her mobile device, and agrees to receive notifications. In most cases, users will be prompted by the app as to whether they want to receive Push Notifications. If the customer opts-in, then he or she is a viable candidate for your Campaign. If the customer opts-out of Push Notifications, then you won't be able to utilize the Push Notification channel to communicate with this customer.
Note: Before you can use Messaging's Push Notification messaging features, you must complete all of the configuration and setup steps, as described in the Help topic Push Notification Channel Setup.
This topic describes all of the various configuration options available for Push Notification Campaigns. This topic assumes that you have already created the Campaign (see Campaigns for more details on this process).
The Campaign screen is organized into three main sections available by clicking the appropriate tab at the top of the screen.
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Note: Push Notification Campaigns can also be configured on the "classic," or legacy Campaign screen, although the classic Campaign screen lacks many recent feature enhancements and usability improvements, such as support for Push Notification Templates. Conversely, some features that were supported in the classic screen are not yet supported in the current screen. For example, the current Campaign screen supports only Regular One-off Campaigns.
The Tool Bar at the top of the Campaign screen provides access to the following features.
Configure Campaign Metadata Messaging offers the ability to tag Campaigns with custom Metadata fields and values. These Metadata fields allow you to create Filters that look for specific Metadata tags in them, or for use in reports, future Campaigns, or other tasks. To assign Metadata values to a Campaign from within the Campaign screen:
For more information on setting up Metadata fields, see Metadata Settings.
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Assign Campaign Tags Optionally, you can assign one or more Tags to your Campaign. These Tags serve as an organization tool that allow you to group together items for reports and Filters. Note: If your Campaign contains Cells & Splits, the Tag can be added only at the top-level Campaign, and not to an individual cell. To assign a Tag to the Campaign:
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Set Time Zone
The first time you log into Messaging, the platform prompts you to set your time zone. Once the time zone is set, all system dates and times will display according to that time zone (this setting can later be modified through the Update Profile screen). However, when scheduling a Campaign, you can manually overwrite the user profile setting, and establish a different time zone to be used for just this Campaign. To establish the time zone used for all scheduling activities related to this Campaign:
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Configure Report Settings Messaging tracks and reports various system events, such as user clicks, opens, delivery, and more. The platform allows you to configure various report options at a Campaign level. To set the Campaign's report options:
Note: Please speak with your Customer Service Representative for more information on enabling the Delivery Audit feature.
Note: Please speak with your Customer Service Representative for more information on enabling the Google Analytics feature.
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Configure PURL Options A Personalized URL (or "PURL") is a website address that contains one or more personalized elements, such as the consumer's first name and last name, for example. Before you can use a PURL in your Campaign, you must complete the following setup steps:
After you've completed all those steps, you can bind the Web Form to your Campaign. When you bind the Web Form to the Campaign, the platform will automatically generate the values for the PURL Field. To bind the Web From to your Campaign:
For more information on setting up Personalized URLs, see the PURL Domains topic. |
The Campaign screen provides the following Campaign management features:
Copy a Campaign From within the Campaign screen, you can copy an existing Campaign to use as the basis for a new Campaign:
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Delete a Campaign When you delete a Campaign, the system moves it from its current folder location into the Recycling Bin, where it can optionally be restored if needed. If the selected Campaign is stored in a folder to which you don't have the proper access privileges, you won't be able to delete that Campaign. From within the Campaign screen, you can delete a Campaign:
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Rename a Campaign To rename a Campaign:
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View Campaign Details To view detailed information about the Campaign:
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Topic updated: February 2021