People Explorer
Overview
The People Explorer screen allows you to visualize and analyze your customer population along different dimensions. You can then easily turn the data visualization into a Segment for targeting purposes.
Access
To access the People Explorer screen, select Members > People Explorer from the Main Navigation Menu.
Features
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In the Dimension field,
select an Attribute. The platform generates a donut chart,
indicating the distribution of values in this Attribute.
Note: For an Attribute to be accessible in
the People Explorer, you must enable the Use as Dimension
feature for that Attribute. Please see Member
Attributes for more details.
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Optionally repeat the
above step to add a second Attribute. The platform adds
a second level to the donut chart, allowing you to see
the intersection of values between the two selected Attributes.
Note: The platform imposes a maximum limit
of two selected Attributes.
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Optionally hover your
mouse cursor over a segment of the donut graph to view
additional details.
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Optionally click the
Legend toggle switch in the top-right corner of the chart
to remove the legend.
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To remove an Attribute,
click the "X" icon next to the Attribute name
within the Dimension field.
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After exploring your customer data, you can
create a Segment directly from the People Explorer screen:
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Select one or two Attributes
as described above.
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Within the donut chart,
double-click on the desired segment of your customer population.
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Within the Summary
section of the screen, the platform generates a chart
that represents the size of this segment, as compared
to the size of your total customer population. This section
also displays the logical criteria used to define this
segment.
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Optionally, to remove
a logical criteria from the segment, click the "X"
icon next to the logic description. Or, click Clear All
to remove all logical criteria.
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Click create
segment.
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To view your new Segment,
navigate to the Segments
screen. Your Segment uses a default name consisting of
the Segment's logical criteria description.
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Select one or two Attributes
as described above.
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Click export.
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The platform generates
a PDF file, containing the donut chart data visualization.
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Back to Members Overview
Last Updated: August 2024