Some backend integration may be necessary if deeper integrations such as SSO are desired. Creation of branded responsive templates will require CSS design skills unless outsourced to a design firm.
Customers want to show loyalty content such as offers, challenges, rewards, news, member profiles and member preferences on their brand websites. This is accomplished in three parts: web integration, branding, and content management.
Branding involves customizing Cheetah Template Sets to match the brand style. For example, the customer can modify the brand-neutral Template Sets that Cheetah provides to use their brand color palettes and screen layouts. This may require web developer support to design the template CSS, but this work could be outsourced to a design firm.
Content Management involves creating Challenges, Rewards, News, and other content items. This is an ongoing content creation process by marketers that should not require developer support. This is not discussed in depth in this document, but all content is entered in the Cheetah CMS, which is part of the admin console.
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