The Advanced Editor allows you to drag-and-drop various reusable assets (such as Content Blocks or Dynamic Blocks) into your message content. The available asset types are displayed within the Personalization Pane.
Working with Content Blocks Content Blocks are "containers" with content (such as HTML or text) that can be reused across Campaigns and channels. When working with the Advanced Editor, you can populate your message with one or more Content Blocks (see Content Blocks for more details on creating and managing your Content Blocks). Add a Content BlockTo add a Content Block to your message content:
Note: Content Blocks have to be created using the same source table as the Campaign in order for them to be available as a selection.
View or Edit a Content BlockOne of the key features of the Advanced Editor is "inline" editing of Content Blocks after you've added them to your message. This feature allows you to view and edit a Content Block, directly from the Advanced Editor, thereby saving you from having to navigate to the Content Block screen and perform the edits there. Any changes made to a Content Block via the "inline" editing feature are applied to the Content Block, meaning that any other un-launched Campaigns that use this Content Block will get those same changes as well. Note: While editing an inline Content Block, if another user has this same Content Block open at the same time, and he or she modifies and saves the Content Block, the system will alert you with a "Changes Detected" pop-up window. This window tells you that changes have been made, and by whom. If you want to discard your local changes and reload the screen to show the other user's version of the Content Block, click reload content block. Or, if you want to overwrite the other person's changes, click ignore changes. If changes were made to BOTH the message content and a Content Block, the system allows you to perform a "bulk" reload or ignore. If you want to ignore all the changes across all the modified items, simply click ignore changes. If you want to reload the screen to show all the changes across all the modified items, you must first place a check mark next to "Reload Email Campaign and remaining items," then click reload email campaign.
Note: If the format version of the Content Block doesn't match the format version of the email message, then inline editing won't be available for that Content Block. However, you can quickly navigate to the Content Block screen by clicking open block.
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Add a Dynamic Block A Dynamic Block is a special type of Item that allows you to customize the content of a Campaign based on some logical rule, or condition. Instead of having to create separate Campaigns for each content variation, you can create a single Campaign, and use a Dynamic Block to determine the appropriate Content Block to send to each recipient. When working with the Advanced Editor, you can populate your message with one or more Dynamic Blocks (see Dynamic Blocks for more details on creating and managing your Dynamic Blocks). To add a Dynamic Block to your message content:
Note: Dynamic Blocks have to be created using the same source table as the Campaign in order for them to be available as a selection.
Note: Unlike with Content Blocks, you can't edit a Dynamic Block directly from the Advanced Editor. However, you can quickly navigate to the Dynamic Block screen by clicking on the Merge Symbol, then clicking open block. The system opens the Dynamic Block screen.
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Working with Looping Blocks Looping Blocks are Content Blocks based in XSL (eXtensible Stylesheet Language) which allow the traverse of multiple records when personalizing content going down the hierarchy tree. When working with the Advanced Editor, you can populate your message with one or more Looping Blocks (see Looping Blocks for more details on creating and managing your Looping Blocks). Add a Looping BlockTo add a Looping Block to your message content:
Note: Looping Blocks have to be created using the same source table as the Campaign in order for them to be available as a selection.
View or Edit a Looping BlockOne of the key features of the Advanced Editor is "inline" editing of Looping Blocks after you've added them to your message. This feature allows you to view and edit a Looping Block, directly from the Advanced Editor, thereby saving you from having to navigate to the Looping Block screen and perform the edits there. Any changes made to a Looping Block via the "inline" editing feature are applied to the Looping Block, meaning that any other un-launched Campaigns that use this Looping Block will get those same changes as well. To view or edit a Looping Block:
Note: If the format version of the Looping Block doesn't match the format version of the email message, then inline editing won't be available for that Looping Block. However, you can quickly navigate to the Looping Block screen by clicking open block.
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Add an External Content Block Content Blocks are "containers" of message content that can be reused across Campaigns. If you repeat similar content across Campaigns, then setting up that material within a Content Block can save you the time of having to enter and re-enter that content in each separate Campaign. You can instead define that content once in a Content Block, then simply assign that Content Block to each Campaign that needs it. An External Content Block is a special type of Content Block used by clients who manage their content updates, versioning, and approvals outside of Messaging, typically through the use of a Content Management System (see External Content Blocks for more details on creating and managing your External Content Blocks). External Content Blocks are available only in the email Channel. To add an External Content Block to your message content:
Note: External Content Blocks have to be created using the same source table as the Campaign in order for them to be available as a selection.
If you assign an External Content Block to a Date-triggered Campaign, you have the option of enabling a "change detect" feature. Please see External Content Blocks for more details.
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Working with Opt-Out Messages An Opt-Out Message offers an email recipient the ability – through a clickable link or other instructions – to opt-out of receiving future email communications. An Opt-Out Message is required for all email Campaigns sent from the platform in compliance with the CAN-SPAM Act of 2003. This act, from the United States government, provides that certain types of email communications contain an electronic means and a physical mailing address for recipients to request removal from email communications. When working with the Advanced Editor, you can populate your message with one or more Opt-Out Messages (see Opt-Out Messages for more details on creating and managing your Opt-Out Messages). Add an Opt-Out MessageTo add an Opt-Out Message to your message content:
View or Edit an Opt-Out MessageOne of the key features of the Advanced Editor is "inline" editing of Opt-Out Messages after you've added them to your message. This feature allows you to view and edit an Opt-Out Message, directly from the Advanced Editor, thereby saving you from having to navigate to the Opt-Out Message screen and perform the edits there. Any changes made to an Opt-Out Message via the "inline" editing feature are applied to the Opt-Out Message, meaning that any other un-launched Campaigns that use this Opt-Out Message will get those same changes as well. Note: While editing an inline Opt-Out Message, if another user has this same Opt-Out Message open at the same time, and he or she modifies and saves the Opt-Out Message, the system will alert you with a "Changes Detected" pop-up window. This window tells you that changes have been made, and by whom. If you want to discard your local changes and reload the screen to show the other user's version of the Opt-Out Message, click reload opt-out message. Or, if you want to overwrite the other person's changes, click ignore changes. If changes were made to BOTH the message content and an Opt-Out Message, the system allows you to perform a "bulk" reload or ignore. If you want to ignore all the changes across all the modified items, simply click ignore changes. If you want to reload the screen to show all the changes across all the modified items, you must first place a check mark next to "Reload Email Campaign and remaining items," then click reload email campaign. To view or edit an Opt-Out Message:
Note: If the format version of the Opt-Out Message doesn't match the format version of the email message, then inline editing won't be available for that Opt-Out Message. However, you can quickly navigate to the Opt-Out Message screen by clicking open block.
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Add a Share-to-Social Block If you need to offer recipients of an email Campaign the ability to share the email to social media sites, the platform offers the ability to insert code into emails where users can click on the link (text or text and icons) which would post the entire email to the designated social media site. This code is called a "Share-to-Social Block," or sometimes just a "Social Block." When working with the Advanced Editor, you can populate your message with one or more Share-to-Social Blocks (see Share-to-Social Blocks for more details on creating and managing your Share-to-Social Blocks). To add a Share-to-Social Block to your message content:
Note: Unlike with Content Blocks, you can't edit a Share-to-Social Block directly from the Advanced Editor. However, you can quickly navigate to the Share-to-Social Block screen by clicking on the Merge Symbol, then clicking open block. The system opens the Share-to-Social Block screen.
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Add a Facebook Like Button Messaging allows you to add a Facebook "Like" button to HTML web page and email Campaigns. When a consumer clicks this button, the system adds the article or link, along with a summary, to the list of Likes for the recipient. Likes can also be tracked in the platform for reporting purposes, and to use in Filters. When working with the Advanced Editor, you can populate your message with a Facebook Like Button (see Facebook Like Buttons for more details on creating and managing your Facebook Like Buttons). To add a Facebook Like Button to your message content:
Note: Unlike with Content Blocks, you can't edit a Facebook Like Button directly from the Advanced Editor. However, you can quickly navigate to the Facebook Like Button screen by clicking on the Merge Symbol, then clicking open block. The system opens the Facebook Like Button screen.
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Reuse an Asset in Message Content Once you add an asset to the message content, the Merge Symbol for that asset is added to the "Included Items" section of the Personalization Pane. This section allows you to conveniently find and reuse an asset without having to search for it every time. Note: After adding an asset to the message content, you may need to close / reopen the Personalization Pane in order to "refresh" the values listed within the "Included Items" section. To reuse an asset that you previously added to the message content:
Note: If you remove all instances of an asset, the platform will remove its Merge Symbol from the "Included Items" section.
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Add LiveContent LiveContent activates data into personalized content and makes emails more interactive, personalized, and timely. With LiveContent integrated into Engage+, the real-time personalization powered by LiveContent integration is a seamless way to insert LiveContent elements in email campaigns. For more details visit liveclicker.com. Note 1: To use this feature, you must have LiveContent set up and enabled. Please speak to your Client Services Representative for more details. Note 2: In order to add LiveContent content in a Engage+ email campaign, you must first create the LiveContent content element in your LiveContent account. Note 3: Under the GDPR, LiveContent is a data processor. If applicable, please contact your Marigold Representative for the data processing documentation. When LiveContent content based on the location rule is used, the location of a recipient is derived from the email opener and user agent string. Add a LiveContentTo add a LiveContent to your message content:
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