Content Objects
The purpose built content management module of the Loyalty Platform provides consistent handling for all marketing and program content, including Offers, Challenges, Rewards, Products, etc. Essentially, each of them is a specialization of the base content object and the base content object provides capabilities shared by all.
The content management module is designed to consistently present content objects across multiple channels, such as mobile, email, web, and multiple presentation modes within a channel, such as carousel, wide rectangle, medium rectangle. Further, it supports multilingual content.
Conceptual diagram for content objects showing examples of content objects, common capabilities shared by content objects, and presentation across channels.
Examples of Content Objects