Definitions Overview

Overview

The Definitions area of the platform allows you to customize your EDP database based on your business requirements, by creating your own Activity Types, People Attributes, and Metrics.

Access

To access the Definitions area of the platform, select Definitions from the Main Navigation Menu.

Features

The Definitions area of the platform includes the following features. Each of these features is accessible from the Sub-Category Menu.

	Feature	Description
	People Attributes	View, manage, and create the Attributes in your EDP database
	Activity Types	View, manage, and create Activity Types to record consumer actions and behaviors.
	Event Types	View, manage, and create Event Types.
	Custom Objects	View, manage, and create Custom Object tables.
	External Lists	Create Client-Ready Files containing lists of recipients for Email Campaigns.
	Business Units	Create Business Units to support multiple brands or subsidiaries within a single EDP environment.
	Metrics	Manage the Metrics used to track values that can be incremented (or decrimented) by your consumers.
	Helpers	Create and manage Lookup Tables and Member Functions.
	Personalization Rules	Create and manage the different rules and assets that make up the Decisioning feature in EDP.
	Deployments	Deploy metadata, and edit high-level account properties.