A Testing Group is conceptually similar to a Segment in that it selects consumers based on user-defined conditions or business rules. A Testing Group is primarily intended for A / B / n testing, where you want the consumer's inclusion in a group to be consistent. It represents a decision where you want the platform to treat consumers differently based on their inclusion in the Testing Group. For example, you may want to:
Send messages at varying frequencies and cadences.
Present different product recommendations or Offers.
Display dynamic content elements or variants (subject lines, images, etc.).
Send messages acorss various channels.
Testing Groups can be referenced within other areas of the platform, such as Classifier Rules.
To access the Testing Groups screen, select Audiences from the Main Navigation Menu, then select Testing Groups from the Sub-Category menu.
The Testing Groups screen provides the following features related to managing your Testing Groups:
SearchThe search feature allows you to search for a specified text string anywhere within the following Testing Groups fields: Display Name, Internal Name, Tag, Category label, or Category name.
SortThe "Sort" drop-down menu allows you to sort the Testing Groups on a variety of different fields. To sort the list of Testing Groups, select the desired sort option from this menu.
NavigationOnce you've found the desired Testing Group, you can navigate to the following other screens:
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To create a new Testing Group:
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To view or edit the details of a Testing Group:
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After you've created a Testing Group and defined its rules for selecting customers, you must deploy the Testing Group metadata. When you deploy the Testing Group metadata to the server, the process automatically deploys the metadata for ALL modified Testing Groups.
Note: You can deploy metadata immediately, but the best practice is to validate the Testing Group logic before deploying metadata to ensure no incorrect expression code gets deployed to the server that could cause issues.
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To see the details of what Testing Group metadata has been deployed:
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To evaluate a Groovy expression:
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Last Updated: April 2022