Report Goal Sets

Overview

Report Goal Sets provide a visual method for indicating if a specific goal or criteria (often referred to as a Key Performance Indicator, or KPI) has been met.

A Report Goal Set consists of one or more Goals. A Goal is defined by first selecting a metric (that is, what you want to measure, like Link Clicks or Opt-outs for example). Next you typically define a mathematical comparison against either a fixed amount, or against a percentage. For example, you could track your social media strategy by creating a Goal Set with goals of "Greater than 1000 Facebook Likes," and "Greater than 5% Share-to-Social clicks."

Goal Sets are displayed on the Campaign Report, with each Goal being displayed as its own block.

Access

The Report Goal Sets screen is accessible by the following method:

Features

 Create a New Goal Set

Click here

 

 View or Edit a Goal Set

Click here