Sender Profiles

Overview

A Sender Profile is used for Email, SMS, Push Notification, and LINE marketing Campaigns, and controls the "from" information from which your marketing message is sent. The Sender Profile is also used to determine the eligibility of a recipient to be included in a Campaign, based on his or her opt-in / opt-out status.

Engage+ allows you to set up different Sender Profiles within your client account, so you can manage your sender reputation at a more granular level. For example, by setting up different Sender Profiles, you can process opt-outs, abuse complaints, and bounce removals separately.  This feature is particularly useful when deploying mailings for different brands or programs types, such as promotional messages versus transactional messages.

Note: Due to the complexities involved in defining a new Sender Profile, you're not able to create Sender Profiles directly from the Engage+ user interface. If you need to create a Sender Profile, please work with your Marigold support team, who will assist you with this process.

Channels

SMS

For SMS Campaigns, a unique Sender Profile is set up for a Short Code.

Push Notification

For Push Notification Campaigns, an Application Group serves the same function as a Sender Profile. When you create an Application Group, you're effectively creating a Sender Profile for the Push Notification channel.

Email

For Email Campaigns, Sender Profiles are set up at the mailing domain level. An Email Sender Profile determines from which "sending domain," and which "IP environment" your campaigns will be sent.

A "sending domain" is a unique name that identifies an internet resource. The email sending domain is what appears when a consumer receives an email that has been sent using Messaging (for example, "alerts@crm.abcompany.com").

An "IP environment" is a set of shared or dedicated IP addresses that will be used to reach the Internet Service Provider and deliver your email messages. IP environments must go through a careful, gradual process of establishing a good reputation with ISPs (a process known as "IP warming"). ISPs will refuse to deliver email messages from IP environments that they view as spammers. Providers use a variety of metrics, such as mailing volumes, complaints, and engagement to determine an IP environment's reputation. Your Messaging support team can assist you with setting up an effective IP warming strategy that will ensure a good sender reputation.

LINE

For LINE Campaigns, a unique Sender Profile is set up for a LINE Account.

Access

The Sender Profile screen is used to manage your Sender Profiles. This screen is accessible by the following method:

Features

 View a Sender Profile

Click here

 

 Assign Sender Profile Classification

Click here

 

 Manage "From" Email Addresses

Click here

 

 Assign a Sender Profile to a Campaign

Click here

 

 Assign a Sender Profile to a Source Table

Click here