Append Codes

Append Codes are an optional feature used for web tracking purposes through your own tracking system, or through third-party vendors like Omniture and Google Analytics. You can assign one or more Append Codes to a Campaign. The code, or codes, that you enter will be appended to the end of all tracked links within the Campaign content.

Append Codes consist of two parts -- a key and the value (thus, they are often referred to as a Key Value Pair). The Append Codes are written as a query string, and are separated from the URL by means of a question mark (?). If assigning multiple Append Codes, each Key Value Pair must be separated by an ampersand (&).

The following example URL contains two Append Codes. The first one is named "src" and has a value of "eml." The second one is named "email" and has a value of "myemail@cheetahdigital.com."

www.cheetahdigital.com?src=eml&email=myemail@cheetahdigital.com

Append Code values can be static values, as in the above example, or they can be dynamically populated by pulling values from a field in your database. For example, if you wanted to populate the "email" parameter with the value found in the "email_address" field in your database, you would use a Merge Symbol within the Key Value Pair:

www.cheetahdigital.com?src=eml&email={(email_address)}

Anchor tags (#), or "fragment identifiers," can optionally be added to a URL to identify a subordinate portion of a web page. If using both a query string and a fragment identifier, the query string portion should come first. For example:

www.cheetahdigital.com?src=eml&email=myemail@cheetahdigital.com#test

Note: The Append Code keys "mid" and "cid" are special, reserved values that are used for Google Analytics. If you attempt to use these reserved values, the system will automatically remove them from the Append Codes field.