If you use Marigold Loyalty to manage your membership loyalty program, you can reference objects created in Loyalty in your Engage+ Campaign. The Advanced Editor allows you to drag-and-drop Loyalty assets from the Personalization Pane into the Campaign content, just like you do for Messaging objects.
Note: The use of Loyalty objects in Messaging is available only for Email Campaigns that use the Engagement Data Platform (EDP) as the data source. This feature is not available for Campaigns that use a Messaging table as the data source.
To use Loyalty objects in your Messaging Campaign, you must complete the following prerequisites:
You must have a Cheetah Loyalty account.
Your Messaging account must be configured to enable the use of Loyalty content. This process is performed by a Messaging system administrator. Please speak with your Services Representative for more details.
Content Tokens in Loyalty are conceptually similar to Merge Symbols in Messaging. They are reusable tokens that serve as a textual representation of a field. You can insert Content Tokens into message content, and the platform will populate the token with the value in that field. Please note the following restrictions regarding the use of Content Tokens:
Any Content Tokens that you want to reference must be defined within Loyalty.
Messaging supports the use of Loyalty Content Tokens of the following types: Merge, Metric, Place, and Lookup.
The specific Loyalty Content Tokens that you want to reference must be enabled for use in Messaging. This process is managed on the EDP and Loyalty Data Manager screen.
The term "Content Objects" within Loyalty refers to a category of object types that can include displayable content, such as text, images, and links. Loyalty uses a wide range of Content Objects to support client loyalty programs. Messaging allows you to use various types of Content Objects within Campaign content. Please note the following restrictions regarding the use of Loyalty Content Objects:
Any links present in the Content Object will not be tracked.
Any Content Object that you want to reference must be defined within Loyalty, and it must have a status of "Published."
If you send Proofs from the review section, the Content Object section of the proof message will be blank. Conversely, if you send Proofs via the "Quick Proof" option in the Preview window, the Content Object will be rendered within the proof message.
As part of the Content Object, you must also select a Layout. Layouts are defined within Loyalty, and must also be enabled with the Messaging back-end; please speak with your Service Representative about this process.
Add a Loyalty Content Token To add a Loyalty Content Token to your message content:
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Add a Loyalty Content Object To add a Loyalty Content Object to your message content:
Note: Loyalty Content Objects must have a status of "Published" in order for them to be available as a selection.
({LoyaltyLibrary:offer|4|email-hero})
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Reuse an Asset in Message Content Once you add an asset to the message content, the Merge Symbol for that asset is added to the "Included Items" section of the Personalization Pane. This section allows you to conveniently find and reuse an asset without having to search for it every time. Note: After adding an asset to the message content, you may need to close / reopen the Personalization Pane in order to "refresh" the values listed within the "Included Items" section. To reuse an asset that you previously added to the message content:
Note: If you remove all instances of an asset, the platform will remove its Merge Symbol from the "Included Items" section.
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Topic updated: October 2021