Campaign Aggregate Report
Overview
The Campaign Aggregate Report provides all Key Performance Indicators (listed below) at a daily Campaign level. The metrics for Date- and Event-triggered Campaigns (which typically deploy more than once) are grouped together daily.
Column Name |
Description |
Notes |
Campaign Name |
The name of the Campaign. |
|
Campaign ID |
The internal system identifier for the Campaign. |
|
Send Date |
The Campaign's launch date. |
|
Time |
The Campaign's launch time. |
|
Subject |
The Subject Line for the Campaign. |
|
Campaign Type |
The type of Campaign -- Regular One-time, Event-triggered, or Date-triggered. |
|
Channel Type |
The marketing channel for this Campaign. |
|
Sent |
The number of messages sent for this Campaign. |
|
Received |
The number of messages successfully delivered. |
Calculation: Sent minus Bounces |
Total Opens |
The total number of times that messages were opened. |
Example: The same person opening the same message three times is counted as three Opens. |
Open Rate |
The percentage of Received messages that resulted in an Open activity. |
Calculation: (Total Opens / Received) * 100 |
Unique Opens |
The total number of recipients who opened a message. |
Example: The same recipient opening the same message three times is counted as one Unique Open. |
Unique Open Rate |
The percentage of Received messages that resulted in a unique Open activity. |
Calculation: (Unique Opens / Received) *100 |
Total Clicks (Session) |
The total number of times that a link within the message content was clicked. |
Example: The same person clicking a link three times is counted as three Clicks. |
Total Click Session Rate |
The percentage of Received messages that resulted in a Click activity. |
Calculation: (Total Clicks / Received) *100 |
Unique Clicks |
The total number of recipients who clicked on a link. |
Example: The same recipient clicking three links is counted as one Unique Click. |
Unique Click Rate |
The percentage of Received messages that resulted in a unique Click activity. |
Calculation: (Unique Clicks / Received) * 100 |
Click-to-Open Rate |
The conversion rate of recipients who opened a message, who then also clicked on a link in the message |
Calculation: (Unique Clicks / Unique Opens) * 100 |
Soft Bounces |
The number of Sent messages that resulted in a Soft Bounce. |
|
Hard Bounces |
The number of Sent messages that resulted in a Hard Bounce. |
|
Total Bounces |
The number of Sent messages that resulted in a Bounce of any type. |
Calculation: Soft Bounces + Hard Bounces |
Bounce rate |
The percentage of Sent messages that resulted in a Bounce. |
Calculation: (Total Bounces / Sent) * 100 |
Form Submissions |
The total number Web Form submissions that resulted from this Campaign. |
|
Complaints |
The number of spam complaints generated by this Campaign. |
|
Complaint Rate |
The percentage of Received messages that resulted in a spam complaint. |
Calculation: (Complaints / Received) * 100 |
Opt-outs |
The number of recipients who opted-out of future Campaigns. |
|
Opt-out Rate |
The percentage of Received messages that resulted in an opt-out. |
Calculation: (Opt-outs / Received) * 100 |
Order Count |
For clients using Web Events, the number of transactions that resulted from this Campaign. |
|
Transactions |
For clients using Web Events, the dollar amount of all transactions that resulted from this Campaign. |
|
Transaction Rate |
For clients using Web Events, the percentage of Received messages that resulted in a transaction. |
Calculation: (Order Count / Received) * 100 |
Revenue per Email |
For clients using Web Events, the average revenue generated from each Received message. |
Calculation: (Transactions / Received) |
Average Order |
For clients using Web Events, the average dollar amount of each transaction that resulted from this Campaign. |
Calculation: (Transactions / Order Count) |
Conversion Rate |
The conversion rate of recipients who clicked a link, who then also completed a transaction. |
Calculation: (Order Count / Unique Clicks) * 100 |
Folder Level(s) |
The filepath to the Campaign's location. |
|
Display Options
To change the reporting parameters, click the "Options" pane to expand it. Enter or select the desired parameters:
Start / End Date: Enter the Start and End Date for the desired reporting range. The default settings are to show data from the past seven days.
Campaign Type: Filter by the desired Campaign Type -- All, Regular, Date Triggered, Event Triggered, or Instant Triggered. The default setting is All.
Days from Sent: Enter the activity reporting range, in days. This value indicates what recipient activity should be included within the report. The default value is "7," meaning the report will include all recipient actions that occurred within seven days of the Campaign's launch.
When finished, click apply to refresh the report with the new settings. To revert back to the default settings, click reset.
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