Audience Sync enables marketers to schedule a segment export to other Marigold products to export any kind of segment at a cadence using a marketer friendly scheduler UI. The marketer only needs to configure a one-time connection to the recipient product using S3 or SFTP. The recipient product can use the segment file from Loyalty to trigger messaging campaigns to target members in the segment. These could be triggered, event-based, or scheduled campaigns.
Note: The Audience Sync (Segment Export) feature is currently supported for integration with Marigold Engage+ only at this time.
The intent of the integration is to enable brands to use Segments generated in Loyalty to trigger Campaigns in other products, such as Engage+, in an automated manner without having to manually intervene to export segments once a segment is set up. Scheduled Campaigns, Date-Triggered Campaigns, and Event-Triggered Campaigns are the instances for which segment export can be used.
For more information on use cases and Audience Sync, please refer here.